Comprehensive Content Framework
The CRAFT Framework
Context, Role, Action, Format, Task. A comprehensive prompt engineering technique best for detailed content generation and structured storytelling.
Context (C)
What background information should the AI know?
Examples:
- •We are a B2B SaaS startup launching a new product.
- •I am writing an internal memo for our engineering team.
- •The market is currently experiencing a downturn.
Role (R)
Who should the AI act as?
Examples:
- •Act as a senior software engineer.
- •Act as a friendly customer support agent.
- •Act as an expert copywriter with 10 years of experience.
Action (A)
What should the AI do?
Examples:
- •Write a 500-word blog post about the new feature.
- •Draft a polite response to this angry customer email.
- •Create a 3-month marketing plan.
Format (F)
How should the AI present the response?
Examples:
- •Use a bulleted list for the main points.
- •Format the output as a markdown table.
- •Write in short, punchy paragraphs.
Task (T)
What is the specific task?
Examples:
- •Explain quantum computing to a 5-year-old.
- •Summarize these meeting notes into action items.
- •Generate 5 catchy title ideas for my article.
Real-World CRAFT Example
Notice how defining both Role and Task forces the AI into the perfect tone.
[Context] We are launching a new sustainable clothing line made entirely from recycled ocean plastics.
[Role] Act as a passionate, eco-conscious brand storyteller.
[Action] Write an engaging launch announcement for our email newsletter.
[Format] Keep it under 200 words, use short paragraphs, and include one clear Call to Action at the end.
[Task] Highlight the environmental impact to Gen-Z and Millennial consumers who care deeply about climate change.
[Role] Act as a passionate, eco-conscious brand storyteller.
[Action] Write an engaging launch announcement for our email newsletter.
[Format] Keep it under 200 words, use short paragraphs, and include one clear Call to Action at the end.
[Task] Highlight the environmental impact to Gen-Z and Millennial consumers who care deeply about climate change.